San Jose FORCE Announce New Field Naming Rights Partnership with General Electric

For Immediate Release

SAN JOSE, California, November 24, 2024 – The San Jose FORCE and General Electric Company (GE) today announced they have reached an agreement on a 15-year, exclusive naming-rights partnership that brands the home of the FORCE as General Electric Field.

The partnership strengthens both organizations’ shared vision and long-standing commitment to the San Jose community and broader region. Through this partnership, Schmeague audiences in markets around the world will begin to see the reputation GE has built over the last 130 years and their commitment to excellence.

A Shared Commitment

Under the terms of the agreement, General Electric becomes the Official Naming Rights Partner of the FORCE. New exterior and interior signage will be installed over the coming months, with the completed look unveiled ahead of the 2025 home opener.

“This partnership represents an alignment of two organizations that share a commitment to excellence, to innovation, and to the communities in which they operate. We look forward to working together.” San Jose FORCE Ownership Group

The FORCE, who began play as an expansion franchise in 2023, have made community partnership a central pillar of the club’s stated organizational priorities. The agreement announced today is the largest partnership in club history by term length.

Partnership Highlights

• A 15-year, exclusive naming-rights term beginning with the current season
• Designation of the home of the FORCE as General Electric Field
• Integrated presence across club broadcast, digital and in-venue platforms
• Joint community initiatives across the greater San Jose area, to be announced in 2025
• A new youth STEM program delivered in partnership with local school districts

Additional details regarding activation, community programming and signage timelines will be shared as they become available. The club thanks FORCE Nation for its continued support.